Dec. 5–6 | Scottsdale, Ariz.
Today’s earned media is gained as much or more from inbound interest as it is from outreach.
In this presentation, participants will receive an understanding of search engine optimization (SEO) technique basics and how SEO can be effectively used to boost earned media results, from optimizing press releases to creating owned media that will get exposure in search engine news results.
By the end of this session, participants will be able to: