(Banner graphic of 2019 PRSA Marketing and Digital Communication Conference logo)

2019 PRSA Marketing and Digital Communication Conference

Dec. 5–6 | Scottsdale, Ariz.

Thursday, December 5 | 11:15 a.m.–12:45 p.m. | Integrated Strategy Track



PR Measurement: How to Use Marketing Dashboards to Tell Your Data Story

We have access to more data in PR measurement than ever before. But in a time where marketing lines and budgets are blured what is the perfect mix of metrics to sell our success?

In this interactive session, participants will learn how to best sell PR results in the competitive digital marketing space in 2020.

By the end of this session, participants will be able to:

 

Speaker:
Stella Bayles
Stella Bayles, director, CoverageBook; host, PR Resolution Podcast; author, PRs Digital Resolution