(Banner graphic of 2019 PRSA Marketing and Digital Communication Conference logo)

2019 PRSA Marketing and Digital Communication Conference

Dec. 5–6 | Scottsdale, Ariz.

Thursday, December 5 | 3:30–5 p.m. | Integrated Strategy Track


Integrated Strategy Case Study: Deconstructing Marketing: Hidden Truths in Successful Campaigns

Marketing Case Study: Deconstructing Marketing: Hidden Truths in Successful Campaigns
In digital media, some success can seem almost magical. When you truly deconstruct these campaign, we can demystify the components that lead to digital activations that penetrate. When the media, platforms, and concepts align campaigns can experience tremendous growth. But is everything as it seems. Eric will dive into campaigns, strategies, and brands that were successful through culture, community, or shear dumb luck.

Speaker:

Eric Thomas

Eric Thomas, senior partner, Saga MKTG