(Banner graphic of 2019 PRSA Marketing and Digital Communication Conference logo)

2019 PRSA Marketing and Digital Communication Conference

Dec. 5–6 | Scottsdale, Ariz.

Download Session Handouts  Attendee Roster

The 2019 Program:

The Digital Marketing track will focus on ways to incorporate tools like SEO, personas and video to define online audiences, improve searchability and tap into the power of storytelling within your communication efforts.

The Integrated Strategy track will highlight best practices for creating powerful customer journeys across multiple communications channels, including ways to anchor multichannel strategies with content, defining objectives for integration and adding paid media to boost owned and earned results.

Conference Brochure


Thursday, Dec. 5

8:15–9:15 a.m.Registration & Breakfast
9:15 a.m.Welcome Address
9:30–11 a.m.

Maximizing the Opti-Channel in a Blended and Ever-Changing World of Media
Aaron Michael Sanchez, Executive Producer/TV & Radio Host, ABC News Radio KMET1490AM & KVVBTV Channel 33.1

11–11:15 a.m.Break
11:15–12:45 p.m.

Digital Marketing: Using Personas to Boost Communications Results
Bonnie Harris, CEO, Wax Marketing

Integrated Strategy: PR Measurement: How to Use Marketing Dashboards to Tell Your Data Story
Stella Bayles, director, CoverageBook; host, PR Resolution Podcast; author, PRs Digital Resolution

12:45–1:45 p.m.Lunch
1:45–3:15 p.m.Digital Marketing: The Role of Search Engine Optimization in Integrated Communications
Justin Seibert, president, Direct Online Marketing

Integrated Strategy: Paid Media: Not Just for Ad Campaigns
Shanna Apitz, creative director + innovation, partner, Hunt Adkins
3:15–3:30 p.m.Break
3:30–5 p.m.

Digital Marketing Case Study & Hands-On Video Session: Learn Video Storytelling Tips To Boost Your Brand's Results 
Lisa Arledge-Powell, president, MediaSource
Jerred Ziegler, director of content, MediaSource

Integrated Strategy Case Study: Deconstructing Marketing: Hidden Truths in Successful Campaigns
Eric Thomas, senior partner, Saga MKTG

5:30 p.m.Networking Reception

Friday, Dec. 6

8:30–9:30 a.m.Breakfast
9:30–10:15 a.m.

Roundtable Discussions

10:15–10:30 a.m.Break
10:30–12 noon

Closing Keynote: Relentless Adaptation: How Great Companies Are Really Innovating to Win  
Amber Mac, Relentless Adaptation & Digital Innovation Speaker, Co-Host of the AI Effect

NoonConference Concludes