(Banner graphic of PRSA 2019 International Conference logo)

PRSA 2019 International Conference

Innovate. Inspire. Engage. Influence.

Oct. 20–22 | San Diego

Conference Tracks

Tailor your Conference training to career level, sector and specialization with seven different tracks!

Track 1: Marketing Communication: Strategic approaches utilizing content marketing tactics for diverse communication across Paid, Earned, Shared and Owned platforms to prove ROI, enhance campaign effectiveness, and achieve objectives.

Choose from these seminars in Track 1: Marketing Communication:

4-D Storytelling for B2B Audiences: How to Engage the Imaginations of Accountants, Engineers and Other B2B Buyers
Scott Trobaugh, Godfrey; Travis Macdonald, Godfrey; Steve Graham, Godfrey

Bigger Isn’t Better: Leveraging Micro-Influencers for Maximum Impact
Kate Finley, Belle Communications 

Bridging the Space Between Message, Metrics and the Masses
Bonnie Harris, Wax Marketing Inc. 

Building the Fan-Engaged Brand: Fostering a Community Through Sports and Entertainment Experiences
Speakers to be announced 

Copyright Trolls, Traps and Best Practices
Dana Phelps-Hughens, Clairemont Communications

Flipping the Funnel: A Digital-First Approach to Communications Planning
Travis Bullard, APCO Worldwide; Mary Alice Rose, APCO Worldwide

Gen Z and the Age of Sensory Journalism
Andrea Coville, Brodeur Partners

Going Live: Live Video Streaming for Marketing
Douglas Simon, D S Simon Media

Go Live, They Said. It Will Be Fun, They Said. Go Live With Confidence and Results
Sally Gilotti, Children’s Miracle Network Hospitals; Michael Porter, Telescope

How to Authentically Engage With Multicultural Audiences
Natalia Flores, APR, AC&M Group; Kristi Booker, AC&M Group

How to Develop a Futurist Mindset to Enhance Your Strategic Communications
Stephen Dupont, APR, Pocket Hercules

Inside the Inbox: How to Write for Email
Ann Wylie, Wylie Communications Inc.

Inside the Next-Generation Newsroom
Peter Evans, ExpertFile; Fernando Ferre, Associated Press 

Leveraging Micro-Influencers in Social Media
Caitlin Jenkins, Simply Social Media; Amy Tischler, Simply Social Media 

More Than Just Viral: Making a Video That Your Audience Actually Watches
Tod Plotkin, Green Buzz Agency

Newsjacking: How PR Pros Can Capitalize on Real-Time Journalist Insights to Succeed at Major Events
Natan Edelsburg, Muck Rack

The Power of Culture: Exploring the Leading Cultural Movements in the U.S.
Natalie Boden, BODEN

Say Goodbye to Purchases and Hello to Partnerships — A Guide for Brands Embracing IoT
Anne Potts, ABC, Racepoint Global

Starting From Scratch: Building a Contemporary Model for Corporate Communications
David Snowden, APR, Argo Group; Gordon Bass, PACE; Trey Ditto, Ditto PR 

Unlocking Corporate Storytelling and Employee Advocacy
Monica Teague Clark, Whirlpool Corporation; Corinne Gudovic, Ketchum

Working With Influencers: Getting Value From Your Investment
Frances Stephenson, APR, Step In Communication; Kami Watson Huyse, APR, Zoetica Media

You Don’t Always Need to Make Them Cry
Misti Dragano, First Degree