(Banner graphic of PRSA 2019 International Conference logo)

PRSA 2019 International Conference

Innovate. Inspire. Engage. Influence.

Oct. 20–22 | San Diego

Pre-Conference Workshops

Why the Federal Incident Command System Will Work for Every Organization in Every Kind of Event, Disaster or Crisis — And Why Every PR Practitioner Should Know How to Leverage These Tactics*

Saturday, Oct. 19, 8:30 a.m.–4:30 p.m.

Our goal: to put some of the most dedicated spokespersons in a room and then share and learn best practices in crisis communication. And who better to facilitate this full day of experiential learning than the leadership of the Public Affairs and Government Section of PRSA, all of whom are credentialed by FEMA, serve as media trainers nationwide and specialize in the National Incident Management System for Public Information Officers. Whether you advise officials/leaders in education, public health, utilities, government (municipal, state or federal), corporations, health care or the military, this day will be rewarding as both a career affirming experience because of the colleagues you will spend time with AND for the knowledge and skills you will practice/gain in how to PLAN, PREPARE, RESPOND and MEASURE your effectiveness in an event. And remember: If government intervenes and your incident becomes a “declared” event, this is the ONLY way communications professionals are permitted to operate.

This is the investment in your career you need to make this year at ICON:

By the end of this workshop, participants will be able to:

Capt. Brook DeWalt, APR+M, Fellow PRSA, chief of public affairs, U.S. Strategic Command
Lauri-Ellen Smith, APR, owner, CAT 5 Communications, Inc.
Joseph V. Trahan III, Ph.D., APR, Fellow PRSA, president/CEO, Trahan & Associates

Registration: $500

*Pre-registration required. Open to all. Additional registration fees apply.