(Banner graphic of PRSA 2019 International Conference logo)

PRSA 2019 International Conference

Innovate. Inspire. Engage. Influence.

Oct. 20–22 | San Diego

Pre-Conference Seminars

Make plans now to arrive in San Diego early and participate in a Pre-Conference* seminar. These seminars will give you additional takeaways, and are a great way to get a head start on your Conference experience!

Saturday, Oct. 19*, 8:30 a.m.–4:30 p.m.: Concurrent Seminars*

Why the Federal Incident Command System Will Work for Every Organization in Every Kind of Event, Disaster or Crisis — And Why Every PR Practitioner Should Know How to Leverage These Tactics*

This full day of hands-on, real-world scenarios and role-playing gives even the most expert crisis communicator an opportunity to see what is “new” tactically in the way the federal government MANDATES how organizations operate during a declared event. But you don’t have to wait for the big storm or the product tampering incident. You can join some of our association’s most respected colleagues and share best practices for how government, military, corporate and the private sector leverage the principles of DHS/FEMA’s Incident Command structure for public information officers and spokespersons. Space is limited.


Capt. Brook DeWalt, APR+M, Fellow PRSA, deputy chief of information, U.S. Navy
Lauri-Ellen Smith, APR, owner, CAT 5 Communications, Inc.
Joseph V. Trahan III, Ph.D., APR, Fellow PRSA, president/CEO, Trahan & Associates

Executive Communication Symposium*

The Executive Communication Symposium is a full-day learning program, consisting of six interactive sessions. It will take place at PRSA’s International Conference in San Diego and will enable you to transition from a traditional communication pro to an expert strategic communicator aligning with specific business goals. Throughout the sessions, you’ll be learning skills you can start applying to your work immediately. The course sessions involve a combination of presenters providing the structure of the core curriculum and teaching from both theory and practice.

Saturday, Oct. 19, 12:30–4:30 p.m.: Concurrent Seminars*

Building a Strategic, Behavioral and Measurable PR Plan*

This workshop will walk you through the steps needed to build a behavioral and measurable strategic plan.


Stacey Smith, APR, Fellow PRSA, senior counsel and partner, Jackson Jackson & Wagner

PR Boot Camp: Key Concepts and Techniques of Effective Public Relations*

This crash course in PR touches a little of everything: behavioral PR theory, research and evaluation, internal and external communications best practices, crisis communication and media relationship building, with current case study examples and an opportunity to share your experiences with PR professionals from a variety of industries.


Robin Schell, APR, Fellow PRSA, senior counsel and partner, Jackson Jackson & Wagner

Claim It, Name It and Frame It: Making Crisis Communication Work for You*

When you’re faced with providing crisis communication and communication strategy in a hurry, “Claim It, Name It and Frame It: Making Crisis Communication Work for You” showcases a three-step process to turn a crisis situation into an opportunity to move you forward. By using easy-to-remember concepts and phrases (that conveniently rhyme), crisis communication management has never before been so practically designed and delivered.


Paul Omodt, APR, ABC,MBC, SCMP, owner and principal, Omodt & Associates Critical Communications

Videos That Are Best for Social Media — And How to Make Them Yourself*

This session will teach you how to shoot and edit videos that are ideal for social media, and at times can be used to pitch media.


Jason Maderer, Georgia Institute of Technology, National Media Relations, Institute Communications
Steven Norris, assistant director of social media, Georgia Institute of Technology
Brice Zimmerman, social media manager, Georgia Institute of Technology

Calculating the ROI on Your Communications*

Demonstrating the financial value of our work is a lot easier than most communicators believe. This half-day workshop offers simple ways to connect the impact of our work on influencing stakeholder behaviors with the revenue gains or cost savings that we can isolate from other factors through practical techniques anyone can apply.


Angela Sinickas, ABC, IABC Fellow, CEO, Sinickas Communications Inc.

*Pre-registration required. Open to all. Additional registration fees apply. Full-day programs start at $495. Half-day programs are $350.