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PRSA 2018 International Conference

Communications Convergence: Big Ideas. Bright Futures.

Oct. 7–9 | Austin

PRSA 2018 International Conference Schedule: Sunday, Oct. 7

Date:

Saturday, Oct. 6    Sunday, Oct. 7    Monday, Oct. 8    Tuesday, Oct. 9   

◄ View by Track

7 a.m.–7 p.m.
Networking Hall and Exhibit Showroom
Room: Griffin Hall, Floor 2
Registration
Room: Griffin Hall, Floor 2
8:30–9:15 a.m.
Coffee With PRSSA Students!
Hilton Austin
500 East 4th Street
Austin, Texas 78701

Room: Salon F-G, 6th Floor
10–11 a.m.
Newcomers Orientation
Room: Lone Star C, Floor 3
10 a.m.–Noon
New Professionals Business Meeting
Room: 402-403, Floor 4
2:45–3:45 p.m.
Professional Development Sessions Set 1
Marketing Communications
Leadership & Management
Big Data & Measurement
Reputation & Crisis Management
Tools & Techniques
Special Interests
4:45–5:45 p.m.
Professional Development Sessions Set 2
Marketing Communications
Leadership & Management
Big Data & Measurement
Reputation & Crisis Management
Tools & Techniques
Special Interests
7–9 p.m.
Opening Night Reception
Room: JW Grand Ballroom, Floor 4

Networking Hall and Exhibit Showroom

Griffin Hall, Floor 2

Registration

Griffin Hall, Floor 2

Calculating the ROI on Your Communications

303, Floor 3

Conducting research and measurement can be a lot simpler than most communicators think, and often doesn’t require a survey of any kind. Using timing correlations or pilot/control groups can isolate the exact amount of impact communication had on behavior change, which lets us calculate a credible ROI for the incremental financial value we have added to our organization’s bottom line.

Angela Sinickas, ABC, IABC Fellow, member of IPR Measurement Commission
CEO, Sinickas Communications, Inc.

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Executive Ghostwriting: Helping Senior Leaders Communicate Authentically

301, Floor 3

Customers, employees and other stakeholders want authentic communication from leaders, brands and organizations. Executives and thought leaders want to communicate better — and more often — but don’t have the time to create compelling, creative content across multiple platforms. A skilled executive ghostwriter can bridge the gap. Learn how to overcome the obstacles to good executive ghostwriting.

Blythe Campbell, APR
President, Blythe Campbell Communications

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Hands-On Crisis Communication Training

302, Floor 3

For those who don’t deal with crisis communication situations on a routine basis, being thrown into a crisis situation without past experience or without a working theory on how to deal with a crisis are often left wondering how to effectively and strategically move forward. In this half-day pre-Conference session, participants will learn both effective communications strategies to move them forward as well as work through a multi-step mock crisis scenario to give them experience in applying the strategies under real-world time pressures.

Paul G. Omodt, APR, ABC, MBC
Owner and Principal, Omodt & Associates Critical Communications

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PR Boot Camp

305, Floor 3

The symbiosis between public relations and journalism is longstanding, so for many it is a natural transition into the profession. This boot camp will equip you with the knowledge and information you need to build your new career in the public relations industry, whether you are a reporter, recent graduate or transitioning professional.

Robin Schell, APR, Fellow PRSA
Senior Counsel and Partner, Jackson Jackson & Wagner

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PR Strategy: Achieving Measurable Outcomes With Behavioral Planning

306, Floor 3

Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use.

Stacey Smith, APR, Fellow PRSA
Senior Counsel and Partner, Jackson Jackson & Wagner

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When to Use Videos — and Learn How to Make Them Yourself

304, Floor 3

This session will teach you how to shoot and edit videos that can be used in media pitches and on social media.

Jason Maderer
Assistant Director, Media Relations, Georgia Institute of Technology

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Coffee With PRSSA Students!

Hilton Austin
500 East 4th Street
Austin, Texas 78701

Salon F-G, 6th Floor

Start your day off with a free cup of coffee and meet the great PRSSA students attending this year’s Conference.

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Newcomers Orientation

Lone Star C, Floor 3

Meet other first-time attendees, and find out how to optimize both your Conference experience and your PRSA membership.

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New Professionals Business Meeting

402-403, Floor 4

America Abroad: International Perceptions of the American Brand

201, Floor 2

Quentin Alistair Langley
Senior Lecturer, University of Bedfordshire

Katerina Tsetsura, Ph.D.
Associate Professor, Strategic Communication, Gaylord College of Journalism and Mass Communication, University of Oklahoma

Dean Kruckeberg, Ph.D., APR, Fellow PRSA
Professor, Communication Studies, University of North Carolina at Charlotte

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The Brightest and Best Academic Research in Public Relations

208, Floor 2

Michele E. Ewing, APR, Fellow PRSA
Associate Professor, Kent State University

Timothy Coombs
Professor, Texas A&M Univeristy

Michelle Hinson
University of Florida

Donald K. Wright, Ph.D., APR, Fellow PRSA
Professor, Public Relations, Boston University

Robert I. Wakefield, Ph.D., APR
Editor, PRSA's Public Relations Journal

Don Stacks, Ph.D.
Associate Professor, Public Relations and Corporate Communication, University of Miami

Linjuan Rita Men
Assistant Professor of Communication, Southern Methodist University

Skye Martin, APR+M
Public Affairs Officer, United States Marine Corps

Elina Tachkova
Student

Katy Robinson
Ph.D. Student & Graduate Assistant, University of Florida

Julie O'Neil, Ph.D.
Associate Professor and Director of the Schieffer School graduate program, Texas Christian University

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CEPR: Shaping the Future of the Profession Globally With Curriculum Changes

203, Floor 2

Mickey G. Nall, APR, Fellow PRSA
Visiting Lecturer, University of Florida College of Journalism

Susan Gonders, Ed.D.
Professor, Southeast Missouri State University

Judy Phair, APR, Fellow PRSA
Founder, PhairAdvantage Communications, LLC

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College of Fellows: Preparing to Apply

202, Floor 2

Geri A. Evans, APR, Fellow PRSA
President, Evans PR Group

Rose McKinney, APR, Fellow PRSA
Chief Executive Officer, Pineapple RM

Kelly Womer, ABC, APR, Fellow PRSA
Vice President and Partner, Linhart Public Relations

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Increase Organizational and Professional Success by Facing Implicit Bias

204, Floor 2

Soon Mee Kim
EVP, Global Diversity & Inclusion Leader, Porter Novelli

Angela Chitkara
CUNY Mellon fellow, PR Track Director, Branding + Integrated Communications, The City College of New York (CCNY)

Jaron M. Terry, APR, Fellow PRSA
President, Jaron Terry Communications Ltd.

Anthony Hicks, APR
Director, Public Relations, SRVS

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Putting the “APR” in YOUR Professional Portfolio: Expanding Eligibility and Staying Relevant

205, Floor 2

Douglas Cannon,Ph.D., APR+M, Fellow PRSA
Professor of Practice, Department of Communication, Virginia Polytechnic Institute & State University

Caron Blanton, APR
Director of Communications, Mississippi Public Universities

Mitchell Marovitz, Ph.D., APR, Fellow PRSA
Professor and Chair, Public Relations, University of Maryland University College

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60-Somethings Telling 40-Somethings How to Talk to Millennials — Really?

301, Floor 3

Deborah Radman, APR, Fellow PRSA
CEO, Radman Communications/The Stevens Group

Terri Knight
Associate Director of PR Program/Lecturer, Auburn University

Brian Price
Digital Marketing Manager, Starwood Retail Partners

Julie Fix, APR, Fellow PRSA
Assistant Instructional Professor, University of Houston

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Demystifying Blockchain and Cryptocurrency: What PR Pros Need to Know

208, Floor 2

Katie Creaser
Vice President, Affect

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Go Live, They Said. It Will Be Fun, They Said. Learn to Go Live With Confidence and Results

202, Floor 2

Sally Gilotti
Managing Director, Content Marketing, Children's Miracle Network Hospitals

Michael Porter
Senior Vice President of Business Development, Telescope Inc.

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How the C-Suite Engages Crisis Consultants: Lessons From 10,000 Crises

205, Floor 2

Paul G. Omodt, APR, ABC, MBC
Owner and Principal, Omodt & Associates Critical Communications

Michael Porter, APR
Distinguished Service Professor, University of St. Thomas

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How to Authentically Engage With Multicultural Audiences

302, Floor 3

Kristi Booker
Director of Accounts, AC&M Group

Natalia Flores, APR
PR Director, AC&M Group

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Improve Your Brainstorming Methods to Win More Business

Lone Star H, Floor 3

If content is king, then creativity rules the world. Learn how to redefine your creative process and win more business in this fun and entertaining session that will provide practical brainstorming tips to help you and your team think and act differently.

Keith Green, APR
Vice President, B2B Communications & Partnerships, Guinness World Records

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Inside Out: Positive Practices for Communicating with Stakeholders

Lone Star A, Floor 3

Whether a disaster impacts your company, or an organizational issue disrupts your workplace’s ability to function as it should, well mapped out communication strategies should be structured to embrace the nuances of internal and external audiences.

Dr. Raquel Perez
Instructor, Florida International University

Aileen Izquierdo
Instructor, Florida International University

Heather Radi-Bermudez
Instructor, Florida International University

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Lessons From the Inside: How to Effectively Sell Your Function Internally

201, Floor 2

Gregory Zimprich
Director of Global Finance Communications, Medtronic

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More Voices = Better Media Coverage: Magnifying Your Reach Without Sacrificing Strategy

Lone Star G, Floor 3

Stacy Armijo
Chief Experience Officer, Amplify Federal Credit Union

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PR in the Age of VR, AR and Holograms

Lone Star C, Floor 3

Cathy Hackl, APR
Futurist (VR, AR, MR, XR), You Are Here Labs, Co-author, "Marketing New Realities"

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Sunday Hack-a-Comm

305, Floor 3

Three 15-minute back-to-back “Fast Hacks” from Rob Biesenbach, Stephen DuPont, APR, and Sean Williams.

Rob Biesenbach
Corporate Communications Consultant, Rob Biesenbach LLC

Stephen Dupont, APR
Vice President, Public Relations, Pocket Hercules

Sean D. Williams
Founder and CEO, Communication AMMO Inc.

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Talking and Walking the Diversity and Inclusion Mandate: What to Do About D&I in the Workplace

303, Floor 3

Rochelle L. Ford, Ph.D., APR
Professor and Chair, Public Relations Department, S.I. Newhouse School of Public Communications, Syracuse University

Peta Long
Graduate Fellow, Syracuse University

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Taming the Data Dragon: How to Manage, Validate and Get Insight From Your Data — Big or Small

204, Floor 2

Katie D. Paine
CEO and Founder, Paine Publishing; SNCR Fellow; Founding Member, IPR Measurement Commission

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The Upside of Downturn: Unlocking the Hidden Benefits of Crisis

Lone Star F, Floor 3

Mike McDougall, APR, Fellow PRSA
President, McDougall Communications

Aimee J. Lewis
Director, Communications and Public Relations, The Harley School

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Using Social Media to Inspire Collaboration and Advocacy Among Employees

Lone Star B, Floor 3

Michele E. Ewing, APR, Fellow PRSA
Associate Professor, Kent State University

Barb Barkley
Global Communications Manager, Goodyear Tire & Rubber Co.

Julie O'Neil, Ph.D.
Associate Professor and Director of the Schieffer School graduate program, Texas Christian University

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When and How Should Brands Stand Up to Social Injustices? Finding the Moment When Staying Silent Is No Longer an Option

203, Floor 2

Brad MacAfee
CEO and Senior Partner, Porter Novelli

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#EverythingIsPR: What Communication Unification Means for PR

201, Floor 2

Elizabeth Edwards
President and CEO, Volume Public Relations

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Act Like a Communicator, Think Like a CEO

Lone Star H, Floor 3

Bill Coletti
CEO, Kith

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Breaking the Mold: The Profile of a Modern PR Leader

302, Floor 3

In this interactive discussion, the panel will discuss challenges faced by many brand communicators and why PR teams who ignore these new requirements will not be around in three years. They will talk about the importance of the ecosystem you work with and why you have to break the mold in order to drive deeper engagement models and to demonstrate PR’s impact across the seemingly disconnected vehicles you use today.

Galina Patil
Vice President, Product and User Experience, Business Wire

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Bridging the Space Between Message, Metrics and The Masses – Clever Ways To “Connect the Dots” And Drive Stronger Results With Integrated Communications

Lone Star D, Floor 3

Communications professionals may struggle to align their work with sales, SEO, digital marketing, lead generation and other areas of the organization with a direct impact on the bottom line. Adapting an integration mindset can help boost campaign metrics and position communications as a key contributor to profit and sales.

Bonnie Harris
Owner, Wax Marketing; Adjunct Professor, Reed College of Media, West Virginia University

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Communicating to Manage Performance: Giving Positive Feedback

Lone Star A, Floor 3

Suzanne Updegraff
President, Employee Development Systems

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The Crisis Courtroom: A Brand on Trial

208, Floor 2

Darius Maxwell Fisher
CEO & President, Status Labs

Courtney Rose Finkelstein
Senior Communications Strategist, Status Labs

Lacy Jansson
Director of PR & Marketing Communications, Status Labs

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Cross-Generational Public Relations and Marketing

205, Floor 2

Jennie Whitaker
Public Relations & Media Strategy, Seedling Communications

Jennifer Heinly, MBA
President, J&J Consulting

Jamie Meredith
CEO, The Meredith Group, Inc.

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How Financial Leaders Conquer Their Communication

Lone Star F, Floor 3

Susan Young

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How Thought Leadership Communications Transformed a Business (Strategy)

305, Floor 3

Marketing/communications leaders and business leaders often speak completely different languages. This can create a lack of understanding and appreciation for the role and impact of marketing on the business. Thought leadership communications can drive your brand’s reputation among executive-level audiences in your target industry, transforming your business strategy – and helping clients shape their vision of the future.

Bill Morrison
Vice President, Global Marketing Communications, Emerson

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How to Successfully Engage Your Company to Ensure Public Affairs Success at the Local, State or Federal Level

203, Floor 2

Rachael Gibson
Director, Local Government Affairs, Santa Clara Valley Water District

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Is It Something I Did?: Cues and Taboos From Around the World

301, Floor 3

Chad Perry, APR, Fellow PRSA
Assistant Professor of Strategic Communication, University of Central Oklahoma

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Manager as Communicator: Three Tools to Teach Now

Lone Star B, Floor 3

Sean D. Williams
Founder and CEO, Communication AMMO Inc.

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More Than Just Viral: Making a Video That Your Audience Actually Watches

202, Floor 2

Tod Plotkin
Principal, Green Buzz Agency

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Not IF But WHEN: Preparing for the Inevitable Cyber Incident

Lone Star C, Floor 3

Kristin Miller
Director of Public Relations, Webroot

Ashley Stewart
Senior Media Relations Manager, Webroot

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The PR Butterfly Effect: Staying Awake in a PR Crisis Across 14 Time Zones

204, Floor 2

Asen Geshakov,MA
Public Relations Officer, Home Credit International, a.s.

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Viral PR: How Data Studies Inform News and Syndicate to Shape Industries

Lone Star G, Floor 3

Joelle Kaufman
CMO, Dynamic Signal

Chris Kelly
CEO, Survata

Sam Moore
Public Relations, Sam Moore Communications

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Opening Night Reception

JW Grand Ballroom, Floor 4

Join us as we kick off another inspiring PRSA International Conference!

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