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PRSA 2019 International Conference

Innovate. Inspire. Engage. Influence.

Oct. 20–22 | San Diego

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Ready to Provide Ethics Counsel? Accreditation and Ethics Training

Professional Development Workshops Set 3

Hosted by the PRSA Board of Ethics and Professional Standards (BEPS).

Research by the PRSA Board of Ethics and Professional Standards found that the majority of practitioners and educators believes that offering ethics counsel is public relations’ responsibility. But who is prepared to take on this responsibility? Gain insight into the research, including the role that Accreditation plays in ethics counseling.

Final Presentation

(Available to registered attendees only. Register now!)


Marlene Neill, Ph.D., APR, assistant professor, department of journalism, public relations and new media, Baylor University

Photo of Marlene Neill, Ph.D., APR

Marlene Neill, Ph.D., APR, is an assistant professor at Baylor University where she teaches courses in public relations and advertising. Neill also serves as the faculty adviser for the Baylor PRSSA chapter. Her research interests include public relations management and ethics, and she has published research in the Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education. Neill served a three-year term on the Universal Accreditation Board, which administers the examination for Accreditation in Public Relations; the Nominating and was appointed to the Board of Ethics and Professionals Standards in January 2013. She received her Ph.D. in advertising from the University of Texas at Austin, her master’s degree in journalism from the University of Missouri at Columbia, and her bachelor’s degree in journalism from the University of Kansas.



Capt. Brook DeWalt, APR+M, Fellow PRSA, chief of public affairs, U.S. Strategic Command

Photo of Capt. Brook DeWalt, APR+M, Fellow PRSA

Captain Brook DeWalt is a Navy public affairs officer with more than 30 years of combined military and civilian experience in international relations, public diplomacy, crisis communication and communication synchronization. DeWalt currently serves as the chief of public affairs for the U.S. Strategic Command, based at Offutt Air Force Base near Omaha, Neb. He holds a BA in journalism from the Walter Cronkite School of Journalism at Arizona State University, a master’s degree in mass communication from San Diego State University, and a master’s in national security strategy from the Naval War College, where he was designated an Admiral Stephen B. Luce Scholar. He has also earned the professional designation of “Accredited in Public Relations and Military Communication,” or APR+M, and in 2013 was inducted into PRSA’s honorary College of Fellows.

Denise Bortree, associate professor, Penn State University

Photo of Denise Bortree

Denise Bortree is an associate professor in the department of advertising/public relations at Penn State University and the director of the Arthur W. Page Center for Integrity in Public Communication. As the Page Center director, Bortree leads research projects on ethics in public relations and coordinates grant funding for faculty and practitioners who conduct research on public relations topics. She has published more than 30 journal articles and has co-edited two books. Before joining academia, Bortree worked for 10 years in corporate communications.She recently chaired the Association/Nonprofit section at PRSA.