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PRSA 2018 International Conference

Communications Convergence: Big Ideas. Bright Futures.

Oct. 7–9 | Austin

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Strategically Executing Your Communications Plan: Best Practices and Tactics

Professional Development Workshops Set 4

Hosted by the Association/Nonprofit Section.

How can you strategically advance your organization’s agenda while responding effectively to the day-to-day challenges of nonprofit communications? In this session, discover best practices for executing your nonprofit communications plan, taking into account not only your organization's brand, but also the unique challenges you may face as a nonprofit. You’ll also:

Final Presentation

(Available to registered attendees only. Register now!)


Michelle Stuffmann, director, outreach and communications, MAZON: A Jewish Response to Hunger

Photo of Michelle Stuffmann

Stuffmann is the director of outreach and communications at MAZON: A Jewish Response to Hunger, a national nonprofit organization working to end hunger in the United States and Israel. She also is the chair of the PRSA Association/Nonprofit Section.



Ashley M. Dusenbury, APR, assistant vice president, public relations, Palmetto Health Foundation

Photo of Ashley M. Dusenbury, APR

Dusenbury is assistant vice president of public relations at Palmetto Health Foundation. She manages communications and branding strategies for both the Foundation and its annual signature fundraising events. Dusenbury is an active member of the PRSA South Carolina Chapter and serves as both president-elect and Accreditation in Public Relations (APR) chair.


Steven Shattuck, vice president, marketing, Bloomerang

Photo of Steven Shattuck

Shattuck is vice president of marketing at Bloomerang. As a HubSpot-certified inbound marketer, he is a contributor to NTEN, Nonprofit Hub, Social Media Today, Search Engine Journal, Technorati and Content Marketing Institute. Shattuck is a frequent speaker at nonprofit conferences, and is a highly sought-after webinar presenter.