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PRSA 2019 International Conference

Oct. 20–22 | San Diego

Improve Your Brainstorming Methods to Win More Business

Professional Development Sessions Set 1

Sunday, Oct. 7, 2:45–3:45 p.m.

Room: Lone Star H, Floor 3

Track: Tools & Techniques

Sponsored Session

Is your creative process broken or in need of an overhaul? We’ve all sat in long, unproductive brainstorming sessions that frustrate participants and make you question if you have a winning idea. But no matter what the size of your agency or organization is, there is a different way to approach brainstorming. By utilizing a method called the “Six Thinking Hats” pioneered by creative and conceptual thinker and philosopher, Edward de Bono, you and your team can immediately learn how to create a balanced approach to brainstorming that will generate more cooperation and vision. Additionally, learn how this method is the basis for a recently-launched, in-house, creative agency that has generated winning campaign ideas around the globe.

Learning objectives:


Keith Green, APR, vice president, B2B Communications & Partnerships, Guinness World Records

Photo of Keith Green, APR

Keith Green is the VP of B2B Communications & Partnerships at GUINNESS WORLD RECORDS™.  Working out of GWR's NYC office, he leads a team that provides creative solutions for companies of all types and sizes that want to set GUINNESS WORLD RECORDS™ titles. 

He has more than two decades of experience including various PR, marketing and communications roles for the Philadelphia 76ers, two different NASCAR tracks, and at award-winning Synergy, an experiential marketing agency. Keith received his undergraduate and graduate degrees from Temple University. He is a long-time PRSA member, served on the PRSA-NY board for three years and has seven years of experience as an adjunct faculty member at several universities.