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PRSA 2019 International Conference

Innovate. Inspire. Engage. Influence.

Oct. 20–22 | San Diego

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Improve Your Brainstorming Methods to Win More Business

Professional Development Sessions Set 1

Is your creative process broken or in need of an overhaul? We’ve all sat in long, unproductive brainstorming sessions that frustrate participants and make you question if you have a winning idea. But no matter what the size of your agency or organization is, there is a different way to approach brainstorming. By utilizing a method called the “Six Thinking Hats” pioneered by creative and conceptual thinker and philosopher, Edward de Bono, you and your team can immediately learn how to create a balanced approach to brainstorming that will generate more cooperation and vision. Additionally, learn how this method is the basis for a recently-launched, in-house, creative agency that has generated winning campaign ideas around the globe.

Learning objectives:


Keith Green, APR, vice president, B2B Communications & Partnerships, Guinness World Records

Photo of Keith Green, APR

Keith Green is the VP of B2B Communications & Partnerships at GUINNESS WORLD RECORDS™.  Working out of GWR's NYC office, he leads a team that provides creative solutions for companies of all types and sizes that want to set GUINNESS WORLD RECORDS™ titles. 

He has more than two decades of experience including various PR, marketing and communications roles for the Philadelphia 76ers, two different NASCAR tracks, and at award-winning Synergy, an experiential marketing agency. Keith received his undergraduate and graduate degrees from Temple University. He is a long-time PRSA member, served on the PRSA-NY board for three years and has seven years of experience as an adjunct faculty member at several universities.