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PRSA 2019 International Conference

Innovate. Inspire. Engage. Influence.

Oct. 20–22 | San Diego

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Unlocking Your Team’s Potential: Proven Tactics for Communicating Effectively in the Workplace

Professional Development Sessions Set 7

Short Description:

As employers seek ways to make themselves and their experiences relevant to a varied workforce, this session offers tips, suggestions and strategies for improving cross-generational communication among four generations: baby boomers, Generation X, Generation Y and Generation Z.

Long Description:

Cross-generational interactions are a major factor that influence a person’s work environment. How we interact with managers and co-workers determines the quality of our relationships and the level of meaning we derive from our work.
In this session, we’ll go over cutting-edge research and frameworks to gain inspiration and practical next steps that you can use to elevate your communication tactics in an effort to grow and develop every person in your organization.
By offering practical, hands-on activities, the presenters build upon the seven characteristics common within the millennial generation, introduce new research surrounding Generation Z while incorporating characteristics indicative of earlier generations as a comparison. These characteristics establish a baseline for identifying effective communicative practices within and across generations. This session offers a holistic approach to creating effective communication tactics based on over 30 years of experience.


By the end of this session, participants will be able to:

Final Presentation

(Available to registered attendees only. Register now!)


Regina Luttrell, Ph.D., assistant professor, Syracuse University, S.I. Newhouse School of Public Communications

Photo of Regina Luttrell, Ph.D.

Regina Luttrell, Ph.D. is an assistant professor of Public Relations and Social Media at Syracuse University where she researches, publishes and discusses public relations, social media for strategic communication, Gen Z and the Millennial generation, and the intersection of social media within society. Luttrell spent the first half of her career managing high-level public relations and marketing activities for Fortune 500 companies, governmental entities, and non-profit organizations. She is the (co)author the following books: Social Media: How to Engage, Share, and Connect, Brew Your Business: The Ultimate Craft Beer Playbook, Public Relations Campaigns: An Integrated Approach, The PR Agency Handbook, A Practical Guide to Ethics in Public Relations, and Trump Tweets. The World Reacts. Understanding What is Relevant and Why.


Karen McGrath,Ph.D, Professor, The College of Saint Rose

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