(Banner graphic of PRSA 2020 Counselors Academy Conference logo)

PRSA 2020 Counselors Academy Conference

May 3–5 | Puerto Vallarta, Mexico

Monday, May 7 | 3:00–4:00 p.m. | Breakout Sessions: Set III


"Grow....or else? Right-sizing Your Agency to Maximize Profits"

Conventional wisdom dictates you must grow your agency to make more money. Sometimes that works, but sometimes it doesn't. This session will offer participants proven strategies to determine when to add employees, when to engage subcontractors and to “virtual,” and yes, even when to downsize to realize maximum productivity and profits.

• J.W. Arnold, APR, Fellow PRSA, Principal, PRDC Public Relations
• Filomena Fanelli, CEO/Founder, Impact PR & Communications
• Dana Phelps Hughens, CEO, Clairemont Communications
• Chuck Norman, APR – Owner/Principal, S&A Communications (TBC)