(Banner graphic of PRSA 2020 Corporate Communications Conference logo)

PRSA 2020 Corporate Communications Conference

June 25–26 | New York City

We are currently planning the 2020 program. The program from the 2019 event appears below for reference.

2019 Conference Program

Download Session Handouts

Thursday, June 27

7:30 a.m.– 5 p.m.Registration
8–9 a.m.Breakfast
9–10:30 a.m.

Opening Keynote: A Conversation With Joanna Coles

James Shackelford
, APR, 2019 Conference Chair; president & CEO, SomaComm

10:45–11:45 a.m

Roundtable Discussions

Towanda Long, APR
Carla Wooley, APR — External, Media Relations
Travis Bullard — Internal Communications
Becca Arrington — Digital & Social Media
Kate McClain Todd — Crisis & Reputation

Noon–1:30 p.m.

Luncheon Keynote

The State of PR & Communication Marketing 

Speaker: Russell Dubner, president & CEO, Edelman U.S.

Moderator: Kathleen Q. Sebastian, 2019 Section Chair; advisor, internal communications, BP

1:45–2:45 p.m.

Breakout Sessions I

Internal Communications
Speaker: Amy Jenkins, director of client strategy, APPRise Mobile

Influencers: Building an Influential Corporate Storytelling Strategy
Speaker: Danica Kombol, CEO, Everywhere Agency

3–4 p.m.

Breakout Sessions II

Decoding Diversity in PR 
Speaker: Shanita Akintonde, 2019 Diversity Chair 

A New DTC Mindset: What Communications Professionals Can Learn from Today's Leading Direct to Consumer Brands
Tiffany Guarnaccia, CEO, Kite Hill PR, founder, Communications Week
Meredith Klein, director of media and public relations, Jet.com

4:15–5:15 p.m.

Breakout Sessions III

The Power of Experiential In Communications - Creating Your Own Moments
Speaker: Jennifer Cho, EVP & GM Southwest, Weber Shandwick

5:30–6:30 p.m.Networking Reception — New York Marriott Downtown
6:30–9 p.m.Dinner On Your Own

Friday, June 28

88:45 a.m.Breakfast
8:459:45 a.m.Morning Keynote: Media Panel

Moderator: Towanda Long, APR,
Charlotte Pipe & Foundry  
1011 a.m.

Breakout Sessions IV

Plot Twist: How to Shake Up Your Storytelling
Speaker: Brandi Boatner, digital experience manager, IBM

The Latest Science of Being Heard
Speaker: Elizabeth Edwards, founder & president, Volume PR & 11th Octave

11:15–12:15 p.m.

Breakout Sessions V

Driving Thought Leadership Through Content Marketing
Speaker: Brooke Traister, APR, global content, Texas Instruments

Putting Data into Context: Building a Data-First PR Function in an Age of Data-Driven Decision-Making
Mark Avera, vice president, Digital: Porter Novelli

12:30–2 p.m.

Luncheon Keynote

Chief Communications Officer Roundtable

Stacey Jones,
managing director, global corporate communications lead, Accenture
Cheryll Forsatz, vice president, corporate communications & public relations Ferrero (Ferrero Rocher, Nutella, Tic Tac and others) 
Jason D. King, senior vice president, corporate communications & marketing, Clear Channel Outdoor 
Craig Minassian, chief communications & marketing officer, The Clinton Foundation 

Moderator: Todd Blecher, director, external communications, Defense, Space & Security, Boeing

2-2:15 p.m.

Closing Remarks

Speaker: James Shackelford, APR, 2019 Conference Chair; president & CEO, SomaComm