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PRSA 2019 Association/Nonprofit Conference

Communicating with Purpose: Navigating Change and Making Waves

Oct. 26 | San Diego


2019 Program

Saturday, October 19, 2019

8-9 a.m.Registration and Breakfast
9-9:15 a.m.Welcome and Introductions
9:15-10 a.m.

Opening General Session

Navigating Waves Of Change: How Identity And Public Relations Facilitate Organizational Survival
Bey-Ling Sha, Ph.D., APR, dean, College of Communications, California State University, Fullerton


Networking Break

10:15-11:15 a.m.

Breakout Sessions Set 1

Using Data as a Catalyst for Change
Brooke W. McKeever, Ph.D., associate professor, School of Journalism and Mass Communications, University of South Carolina
Robert McKeever, Ph.D, associate professor, School of Journalism and Mass Communications, University of South Carolina
Merritt McNeely, vice president of marketing, Flock and Rally: Integrated Communications

All About the Base: Growing your Advocacy Communication Skills
Bethany Snyder, MPP, nonprofit advocacy expert, Snyder Strategies

11:15-11:30 a.m.Networking Break
11:30 a.m.-12:30 p.m.

Breakout Sessions Set 2

Managing through Chaos: Staying Mission-Focused During Times of Change
David DuVal, marketing consultant, McKinley Advisors

Developing a Mission-First Social Strategy
Beth T. Lamb, APR, chief marketing officer, Ronald McDonald House of Fort Worth

12:30-1:30 p.m.

Networking Luncheon and Discussion

Mission, Misdeeds and Ethics
Karen Swim, APR, president and CEO, Words for Hire

1:30-2:30 p.m.

Breakout Sessions Set 3

Enhancing and Protecting Online Reputation for Associations and Non-Profits
Jon Goldberg, chief reputation architect, Reputation Architects, Inc.

Being an Effective Spokesperson for Your Industry or Cause
Jeanne M. Salvatore, president, JMS Consulting

2:30-2:45 p.m.Networking Break
2:45-3:45 p.m.

General Session

Creating Your Mobile Video Plan
Dan Farkas, MBA, lecturer of strategic communication, The Ohio State University

3:45-4 p.m.

Networking Break

4-5 p.m.

Closing General Session

Leading Through Change: Navigating Uncertainty in a High Velocity World
Elise Mitchell, APR, Fellow PRSA, CEO, EliseMitchell.com

5:15-7 p.m.Networking Reception 

 Download 2018 Final Presentations