PRSA Silver Anvil Case Study Search

 
Year:    
Find:  
Category/Topic:
Industry:
Outcome:

PRSA Members: Log in to view locked articles.

Not a member? Log in to view any locked articles you have purchased, or join PRSA today!

MyPRSA Login

Don’t have a MyPRSA login? Create a free account!

1-1 of 1 Result

Corporate/NAO Commuications Program   Add to Cart Secured Document - MyPRSA Login or Purchase Required

Publication Date: 1994
Source: Silver Anvil Award
Product Code: 6BW-9413A06
Organization/Author/Firm: General Motors
Category: Internal Communications
Industry: Automotive
Summary

The Board created the North American Operation (NAO) business unit, installed a new management team, and empowered that team to take immediate action on all aspects of the NAO business. The challenge was to create a plan to support a new culture - a plan which, once executed, would give employees a better understanding of objectives and a stronger sense of empowerment.