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Corporate/NAO Commuications Program   Add to Cart Secured Document - MyPRSA Login or Purchase Required

Publication Date: 1994
Source: Silver Anvil Award
Product Code: 6BW-9413A06
Organization/Author/Firm: General Motors
Category: Internal Communications
Industry: Automotive

The Board created the North American Operation (NAO) business unit, installed a new management team, and empowered that team to take immediate action on all aspects of the NAO business. The challenge was to create a plan to support a new culture - a plan which, once executed, would give employees a better understanding of objectives and a stronger sense of empowerment.