PRSA Silver Anvil Case Study Search


PRSA Members: Log in to view locked articles.

Not a member? Log in to view any locked articles you have purchased, or join PRSA today!

MyPRSA Login

Don’t have a MyPRSA login? Create a free account!

1-1 of 1 Result

The Tylenol Tragedy   Add to Cart Secured Document - MyPRSA Login or Purchase Required

Publication Date: 1983
Source: Silver Anvil Award
Product Code: 6BW-8313A42
Organization/Author/Firm: Johnson & Johnson / McNeil Consumer Products Company
Category: Crisis Management / Reputation Management / Investor Relations / Integrated Communications
Industry: Health - Medical - Pharmaceutical
Outcome: Crisis management

An unknown murderer poisoned Extra-Strength Tylenol capsules with cyanide and seven people died in the Chicago area. Johnson & Johnson received special recognition for their extraordinary response to this situation.