PRSA Silver Anvil Case Study Search

 
Year:    
Find:  
Category/Topic:
Industry:
Outcome:

PRSA Members: Log in to view locked articles.

Not a member? Log in to view any locked articles you have purchased, or join PRSA today!

MyPRSA Login

Don’t have a MyPRSA login? Create a free account!

1-1 of 1 Result

Introducing A New Way To Light The World   Add to Cart Secured Document - MyPRSA Login or Purchase Required

Publication Date: 1980
Source: Silver Anvil Award
Product Code: 6BW-8006A
Organization/Author/Firm: General Electric Company
Category: Marketing
Industry: Energy / Consumer Products
Summary

The driving force was energy saving: the new bulb would be high in cost, it would use only one-third the energy of the standard light bulb, and last more than 5,000 hours.