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Introducing A New Way To Light The World   Add to Cart Secured Document - MyPRSA Login or Purchase Required

Publication Date: 1980
Source: Silver Anvil Award
Product Code: 6BW-8006A
Organization/Author/Firm: General Electric Company
Category: Marketing
Industry: Energy / Consumer Products

The driving force was energy saving: the new bulb would be high in cost, it would use only one-third the energy of the standard light bulb, and last more than 5,000 hours.