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The General Electric Centennial Celebration   Add to Cart Secured Document - MyPRSA Login or Purchase Required

Publication Date: 1979
Source: Silver Anvil Award
Product Code: 6BW-7903A
Organization/Author/Firm: General Electric Company
Category: Social Responsibility / Media Relations / Internal Communications / Reputation Management / Special Events - Observances / Special Events - Observances more than 7 days / Anniversaries Celebrations / Program Planning
Industry: Energy / Consumer Products / Professional - Trade Services
Outcome: Reputation management
Summary

General Electric Company was looking to celebrate its 100th year in business in a way that included the entire corporation that would include its 400,000 employees.

The General Electric Centennial Program was designed to meet five
objectives:
o To motivate employees
o To strengthen customer relations
o To reaffirm General Electric's scientific reputation
o To enhance the Company's image
o To demonstrate GE leadership in meeting key social themes