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The General Motors Civic Leaders Meeting Program   Add to Cart Secured Document - MyPRSA Login or Purchase Required

Publication Date: 1978
Source: Silver Anvil Award
Product Code: 6BW-7802A
Organization/Author/Firm: General Motors Corporation
Category: Internal Communications
Industry: Automotive / Transportation
Summary

Public opinion surveys showed that General Motors was losing credibility including with civic leaders. This program was initiated with employees of General Motors to attempt to change public opinion.