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Chevrolet Motor Division's 1976 Chevette New Car Introduction   Add to Cart Secured Document - MyPRSA Login or Purchase Required

Publication Date: 1976
Source: Silver Anvil Award
Product Code: 6BW-7605A
Organization/Author/Firm: General Motors
Category: Marketing / Media Relations
Industry: Automotive / Transportation
Summary

The 1976 Chevette introduction in Washington, D.C., represented the successful launch of a major new product in an environment of unprecedented social, political and economic hostility.