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We Can Do It...But Only Together: The Boeing 2003 Enrollment Campaign   Add to Cart Secured Document - MyPRSA Login or Purchase Required

Publication Date: 2004
Source: Silver Anvil Award
Product Code: 6BW-0412B01
Organization/Author/Firm: The Boeing Company
Category: Internal Communications
Industry: Insurance / Health - Medical - Pharmaceutical

Facing a projected $2.5 billion price tag for company-paid health care and insurance benefits for its employees, retirees and their families by 2005, Boeing had to convince its people of the critical need to partner with the company - in multiple ways - to help slow the growth of those costs. A research-based, strategy-driven, distinctively designed and delivered enrollment communication campaign successfully broke through the inertia of past enrollment periods, convincing employees - "We can do it... but only together" - and significantly contributed to the projected 13:1 return on investment in 2004 and increased use of enhanced web resources.