PRSA Silver Anvil Case Study Search

Facing a projected $2.5 billion price tag for company-paid health care and insurance benefits for its employees, retirees and their families by 2005, Boeing had to convince its people of the critical need to partner with the company - in multiple ways - to help slow the growth of those costs. A research-based, strategy-driven, distinctively designed and delivered enrollment communication campaign successfully broke through the inertia of past enrollment periods, convincing employees - "We can do it... but only together" - and significantly contributed to the projected 13:1 return on investment in 2004 and increased use of enhanced web resources.