PRSA Silver Anvil Case Study Search

 
Year:    
Find:  
Category/Topic:
Industry:
Outcome:

PRSA Members: Log in to view locked articles.

Not a member? Log in to view any locked articles you have purchased, or join PRSA today!

MyPRSA Login

Don’t have a MyPRSA login? Create a free account!

1-1 of 1 Result

Refreshing the Roll   Add to Cart Secured Document - MyPRSA Login or Purchase Required

Publication Date: 2000
Source: Silver Anvil Award
Product Code: 6BW-0007C18
Organization/Author/Firm: Nabisco/Lifesavers
Category: Marketing
Industry: Consumer Products / Food - Beverage
Summary

A campaign designed to recapture interest in Lifesavers Five Flavor roll by letting the public vote to keep an old flavor or replace it with a new one.