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McDonald's A+ Parents = A+ Kids Initiative   Add to Cart Secured Document - MyPRSA Login or Purchase Required

Publication Date: 2002
Source: Silver Anvil Award of Excellence
Product Code: 6BE-0205A04
Organization/Author/Firm: McDonald's
Category: Public Service
Industry: Travel - Tourism - Hospitality / Retail
Summary

MWW's charge is to create programs to make the 630+ McDonald's in the NY/NJ/CT Tri-State area synonymous with education. McDonald's restaurants, individually, have historically supported education through scholarships, Ronald school visits and reading incentive programs - many of which were developed by MWW. Each year, MWW surpassed expectations for McDonald's program publicity and participation. For 2001, MWW's overarching communications objective was to deliver a greater return on owners' PR investment.