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FORD MOTOR COMPANY, S.A. (MEXICO)   Add to Cart Secured Document - MyPRSA Login or Purchase Required

Publication Date: 1974
Source: Silver Anvil Award
Product Code: 6BW-7406
Organization/Author/Firm: FORD MOTOR COMPANY, S.A. (MEXICO)
Category: Global Communications / Public Affairs - Government Relations
Industry: Automotive / Global - International
Outcome: Reputation management
Summary

To maintain and improve government relations of Ford of Mexico and its dealers at Municipal, State and Federal levels through public relations programs, and to maintain and improve Ford's public reputation, substantiating the role of our company and its dealers as good industrial citizens of Mexico through public service programs.