PRSA Silver Anvil Case Study Search

 
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1-2 of 2 Results

School Construction Program   Add to Cart Secured Document - MyPRSA Login or Purchase Required

Publication Date: 1973
Source: Silver Anvil Award
Product Code: 6BW-7306
Organization/Author/Firm: Ford Motor Company, S. A. Mexico
Category: Global Communications
Industry: Global - International / Automotive
Summary

A corporate giving program designed to improve Ford of Mexico's relations with the Mexican government and to demonstrate that it was a good corporate citizen.

Ford Customer Service Division   Add to Cart Secured Document - MyPRSA Login or Purchase Required

Publication Date: 1973
Source: Silver Anvil Award
Product Code: 6BW-7305A
Organization/Author/Firm: Ford Motor Company
Category: Marketing
Industry: Automotive
Outcome: Customer satisfaction
Summary

A program to launch Ford's new customer service division, an industry first.