PRSA Silver Anvil Case Study Search

 
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CINDERELLA CHANGES HER CLOTHES   Add to Cart Secured Document - MyPRSA Login or Purchase Required

Publication Date: 1971
Source: Silver Anvil Award
Product Code: 6BW-7105B07
Organization/Author/Firm: The United States Army
Category: Marketing / Media Relations
Industry: Military
Summary

Category: Promotional Publ icity (Government)
Winner: 5TH INFANTRY DIVISION, FORT CARSON,
DEPARTMENT OF THE ARMY

Fort Carson - the home of the modern volunteer army experiment - spent the first half of 1970 reacting typically to the problems of a military post. It was, in January, the "black sheep " of the Pikes Peak community. But at mid-year the rags of the "Pikes Peak Cinderella" came off and she started driving her own coach. A new image was created by the public affairs and information office of this army post. Professionalism was demanded of the workers and quality was the key word. By Christmas local newspapers were demanding copy of the MVA program and national media were at Fort Carlson's doorstep.

GERMAN-AMERICAN VOLKSFEST   Add to Cart Secured Document - MyPRSA Login or Purchase Required

Publication Date: 1971
Source: Silver Anvil Award
Product Code: 6BW-7106B02
Organization/Author/Firm: United States Army Berlin
Category: Community Relations / Public Affairs - Government Relations
Industry: Global - International / Military
Summary

Category: International Relations (Government )
Winner: UNITED STATES ARMY BERLIN

The German-American Volksfest (people's festival) is an annual event sponsored by the U.S. Army in Berlin to raise funds for Berlin youth and charity activities. It also contribute s to a greater international understanding between the Berliners and Americans.

The objectives of the 1970 Volksfest were to enhance that excellent relationship between the German and American communities in Berlin; to present all Berliners a segment of America's historic and cultural development; to provide entertainment and recreation to the isolated citizens of Berlin; and to generate funds for youth and community charity activities.