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Ten Day Orientation Trip To Mexico And Brazil   Add to Cart Secured Document - MyPRSA Login or Purchase Required

Publication Date: 1970
Source: Silver Anvil Award
Product Code: 6BW-7006A03
Organization/Author/Firm: BASF Corporation
Category: Global Communications / Media Relations
Industry: Global - International
Summary

BASF AG, Ludwigshafen, West Germany, one of the world's largest chemical companies, invited ninety prominent journalists from nine European countries to join top management on a ten-day orientation trip to Mexico and Brazil to introduce two new subsidiaries.