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10 tips to get PR jobs through social media (from recruiters themselves)

July 9, 2010

Panelists (from left) David Teicher, McCann Erickson; Jennifer Greenberg, Quantum Management Services; and Jami Secchi, Edelman,  discussed how PR pros can find jobs through social media.
Panelists (from left) David Teicher, McCann Erickson; Jennifer Greenberg, Quantum Management Services; and Jami Secchi, Edelman, discussed how PR pros can find jobs through social media.

Finding work is work. But with social media, PR pros can transform their buzz-generating skills for clients into creative — and successful — job searches.

That’s the message that a panel of PR recruiters and practitioners shared with a group of young professionals at the PRSA New York Chapter event “Social Media and the Job Search” on June 29.

“The biggest asset in our industry is each other,” said David Teicher, social media manager at McCann Erickson. “It’s a big [profession], and people are incredibly supportive.”

Jami Secchi, vice president of recruitment at Edelman, explained how she landed her recruiting job through social media. An Edelman recruiter sent her a message asking if she knew of anyone looking for an HR position. Secchi replied that she was. Now she uses LinkedIn at her job, returning the favor to other potential hires.

“Don’t be afraid to reach out to people,” she said. “Everyone should think about the companies you want to work for, find the recruiter and send them a message.”

Jennifer Greenberg, executive recruiter at Quantum Management Services, said that social media networks are making job searches easier for potential employees and companies.

LinkedIn makes cold calling for jobs a “warmer thing,” she said.

Greenberg and other panelists offered job search tips from their experiences working as recruiters in the PR profession.

“Eighty to 90 percent of people I work with put key clients on their profile,” she said, adding that keywords, specialties and details make profiles more searchable.

Even though social media is bringing headhunters and job searchers together, don’t let that spoil your professionalism in the hiring process, the panelists said.

“Edelman tests everyone at every level,” Secchi said. Greenberg added: “Don’t get fooled into thinking you’re hanging out with a friend at an interview.”

Please read the August issue of Tactics for job-finding tips from this panel.

Philip Volmar
Philip Volmar is a graduate of Brigham Young University's award-winning PR program. He specializes in digital public relations and integrated marketing.
Email: pvolmar at gmail.com

Comments

Marshall Jones Jr. says:

I love the tip about getting in touch with the HR department through social media. Even if you don't get a job in that company, connecting with an HR director in any company/industry can lead to great results elsewhere. More and more, we're all connected. Thanks for sharing, Philip. -Marshall Jones Jr.

July 20, 2010

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