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So HAPPO together: PR pros ready to help job seekers


February 18, 2010

PR bloggers, leaders and professionals across the country will donate their collective time and talents as part of the first-ever Help a PR Pro Out (HAPPO) Day tomorrow. The event offers an online community to connect job seekers with potential employers.

Co-founders Arik Hanson and Valerie Simon developed the initiative to help friends and colleagues who are struggling to find work in a difficult economy. HAPPO is both a resource for professionals in need and an opportunity to contribute to the PR community.

“This project spotlights best practices in social networking in the age of Web 2.0,” said PRSA Chair & CEO Gary McCormick. “Setting a time for professionals to focus their efforts illustrates the kind of professional information sharing and networking that PRSA provides every day with the PRSA Jobcenter, professional development opportunities and other resources freely available online.”

The event has received buzz on Twitter and Facebook, and has established a strong presence on these platforms to promote networking and participation.

“I think this is a fantastic chance to connect with PR pros in other cities, and hear about the job market from the people who are in it every day,” says Lesly C. Simmons, APR, an interactive PR consultant based in Washington, D.C., who will be taking part tomorrow. “The networking is invaluable, and if it helps lead to new career opportunities, all the better.”

Leading up to the event, job candidates were encouraged to develop creative blog posts pitching themselves to prospective employers. Tomorrow, they can share these posts on Twitter using the hashtag #HAPPO between 10 a.m to 2 p.m. (CT). Employers can post positions to this tag as well, and a team of HAPPO champions located around the country will coordinate people with the best matches in their area. Professionals who want to contribute can retweet these postings to help make connections.

Meanwhile, to help PR practitioners navigate this challenging job market, the PRSA Jobcenter has resources to help you, including:

Contact Richard Spector with any questions about the PRSA Jobcenter. — compiled by Kyra Auffermann

For further reading:

Happo-nings at PRSA Go Beyond HAPPO
Mary’s Garden Party



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