This Just In...

Simple truth: Survey finds that audiences want messages jargon-free

February 2, 2009

People want clarity and simplicity in messages from the government and corporations, according to a recently released survey of 1,214 American homeowners and investors conducted by Siegel+Gale.

Eighty-four percent of consumers answered that they are more likely to trust a company that communicates in language that isn’t laced with jargon. And 79 percent ranked the need for President Obama to “mandate that clarity, transparency and plain English be a requirement of every new law, regulation and policy” as “very important.”
While acknowledging that consumers had to share some of the blame for the current economic crisis, 75 percent of survey respondents said “complexity and lack of understanding” played a significant role.
Lee Rafkin, Siegel+Gale’s global director of simplification, said in a release, “People are fed up and desperate for institutions and brands that offer simple and honest communications they can understand.”


No comments have been submitted yet.

Post a Comment

Editor’s Note: Please limit your comments to the specific post. We reserve the right to omit any response that is not related to the article or that may be considered objectionable.


To help us ensure that you are a real human, please type the total number of circles that appear in the following images in the box below.

(image of seven circles) + (image of six circles) =