AIDSVu: Mapping the HIV Epidemic Where You Live

Publication Date: 2012

Source: SO09 Bronze Anvil Award
Product Code: 6M-120441
Organization/Author/Firm: Gilead Sciences & Rollins School of Public Health at Emory University,   Gibraltar Associates
Industry: Government - Public Affairs / Health - Medical - Pharmaceutical / Education / Associations Nonprofits
Specialization(s): Media Relations
Tactics: Newspapers / Television - Cable / Internet
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2012 Bronze Anvil Award of Commendation Winner - Media Relations - Associations / Nonprofit Organizations

Gibraltar Associates (GA) recognized the steep decline in media coverage on the domestic HIV/AIDS epidemic in recent years, and approached client Gilead Sciences, Inc. with an idea: build a world-class, interactive map to show the intensity of the epidemic across the country, while localizing the disease for media, stakeholders and legislators. The theory: making data about HIV widely available, locally relevant and easy-to-understand would reignite awareness and lead to a renewed interest in the fight against HIV/AIDS.

MEDIA RELATIONS — Associations / Nonprofit Organizations: Tactics, programs and events driven entirely by media relations for an association or nonprofit organization.