Winnie Palmer Hospital for Women & Babies: A New Concept in Women's Health Care

Publication Date: 2007

Source: SO08 Silver Anvil Award
Product Code: 6BW-0716B07
Organization/Author/Firm: Winnie Palmer Hospital,   PUSH
Industry: Health - Medical - Pharmaceutical / Consumer Services
Specialization(s): Integrated Communications / Opening or Reopening
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2007 Silver Anvil Award Winner – Integrated Communications – Consumer Services

For 16 years in Central Florida, Arnold Palmer Hospital for Children & Women offered healthcare services for women and children. When Arnold Palmer Hospital was transitioned to a pediatrics-only facility, Winnie Palmer Hospital for Women & Babies was developed with a vision quite different from most hospitals - it resembled a high-end hotel and ensured that each patient was enveloped in luxury and comfort. PUSH and Winnie Palmer Hospital partnered to introduce Winnie Palmer Hospital and, within three months, created high brand awareness and differentiated each hospital within the market, with consumers clearly understanding the distinct services offered by each.