Challenging Perceptions and Presenting Solutions to Stop Childhood Obesity in Georgia

Publication Date: 2012

Product Code: 6BE-1216D45
Organization/Author/Firm: Children's Healthcare of Atlanta
Industry: Associations Nonprofits / Health - Medical - Pharmaceutical
Specialization(s): Integrated Communications
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2012 Silver Anvil Award of Excellence Winner — Integrated Communications — Associations / Government / Nonprofit Organizations

Georgia has the second highest rate of childhood obesity in the U.S. If Georgia families don’t take action soon, this may be the first generation of children to live shorter lives than their parents. Because of this epidemic, Children’s Healthcare of Atlanta launched the Strong4Life campaign to raise awareness and highlight this societal issue. This integrated marketing approach, which included advertisements, traditional media relations, social media, programs and partnerships garnered more than 10 million impressions and brought much needed attention to a critical issue in Georgia.

Integrated Communications programs demonstrate public relations strategies and tactics as part of a creative and effective integrated campaign, along with the integration of public relations with other disciplines including marketing or communications. Nonprofit is specifically intended for health and welfare organizations, as well as educational and cultural institutions not included in other subcategories.