Detroit Medical Center's $50 Million Emergency Funding Request

Publication Date: 2004

Source: SO16 Silver Anvil Award of Excellence
Product Code: 6BE-0411C14
Organization/Author/Firm: Detroit Medical Center,   Seyferth Spaulding Tennyson Inc
Industry: Associations - Nonprofits / Health - Medical - Pharmaceutical
Specialization(s): Crisis Management
Member price:
Non-Member price:

Secured Document - MyPRSA Login or Purchase Required Please log in to MyPRSA to View or Purchase this item.


Faced with potentially controversial budget cutbacks and possible closures, the Detroit Medical Center (DMC), Detroit's largest health care system, engaged Seyferth Spaulding Tennyson Inc. (SST) to help it gain $45-$50 million dollars in emergency funding. SST embarked on a rigorous, daily public relations campaign to facilitate understanding and arouse support among the public, elected officials and key public opinion leaders. When the DMC was awarded $50 million in emergency funding, Detroit Mayor Kwame Kilpatrick validated the effectiveness of SST's campaign by remarking, "We received all of your chain e-mails. We received all of your letters. We heard you."