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Whose Site Is It Anyway? Expectations of College Websites

Publication Date: 2010 Spring

Source: SO03 Public Relations Journal
Product Code: 6D-040206
Organization/Author/Firm: Sheila M. McAllister-Spooner, Ph.D., APR
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An examination of college Web site preferences of high school students, parents/guardians of high school students, and high school guidance and admissions counselors suggests that offering dialogic Internet features could impact the likelihood of submitting applications. The findings also show that intuitive interface and useful information that generate return visits take precedence over flashy graphics, photos, and interactive features.

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