Peanut, Pennsylvania Celebrates Its Namesake


Publication Date: 1994

Source: SO08 Silver Anvil Award
Product Code: 6BW-9401D
Organization/Author/Firm: Peanut Advisory Board
Industry: Food - Beverage / Associations - Nonprofits / Agriculture
Specialization(s): Community Relations / Special Events - Observances
Member price:
FREE
Non-Member price:
$7.99

Secured Document - MyPRSA Login or Purchase Required Please log in to MyPRSA to View or Purchase this item.


Summary

How does an industry convince an entire town to stage a celebration in its honor?

That was the challenge facing the Peanut Advisory Board when it set out to create a special event honoring one of America's favorite foods ... peanut butter.

This campaign capitalizes on consumers' perceptions of peanut butter as a fun food with a unique event that generates national publicity.