Peanut, Pennsylvania Celebrates Its Namesake

Publication Date: 1994

Source: SO08 Silver Anvil Award
Product Code: 6BW-9401D
Organization/Author/Firm: Peanut Advisory Board
Industry: Food - Beverage / Associations - Nonprofits / Agriculture
Specialization(s): Community Relations / Special Events - Observances
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Non-Member price:

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How does an industry convince an entire town to stage a celebration in its honor?

That was the challenge facing the Peanut Advisory Board when it set out to create a special event honoring one of America's favorite foods ... peanut butter.

This campaign capitalizes on consumers' perceptions of peanut butter as a fun food with a unique event that generates national publicity.