SAYING NO! TO US AIRWAYS' HOSTILE TAKEOVER BID: The Campaign to Keep Delta My Delta


Publication Date: 2008

Source: SO08 Silver Anvil Award
Product Code: 6BW-0806A02
Organization/Author/Firm: Delta Air Lines,   Ketchum
Industry: Travel - Tourism - Hospitality / Government - Public Affairs
Specialization(s): Transactions - M&A / Public Affairs - Government Relations
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Summary

2008 Silver Anvil Award Winner – Public Affairs – Business

Delta Air Lines was emerging from Chapter 11 bankruptcy and was poised to file its Plan of Reorganization with the U.S. Bankruptcy Court when US Airways announced its hostile bid to takeover Delta on November 15, 2006.

Delta hired Ketchum to oversee a nationwide communications campaign to convince Washington policymakers – and ultimately Delta’s creditors – that a US Airways-Delta merger was anticonsumer, anti-competitive and incapable of passing regulatory scrutiny.

On January 31, 2007, US Airways dropped its bid after it learned that Delta’s creditors were rejecting its offer in favor of Delta’s plan to emerge from bankruptcy as a standalone carrier.