E.R.A.S.E.ing the Divide: Giving Underprivileged NYC Kids A Clean Slate in Fighting Asthma with Fleishman Hillard Inc.

Publication Date: 2007

Source: SO08 Silver Anvil Award
Product Code: 6BW-0715B07
Organization/Author/Firm: Fleishman Hillard Inc.
Industry: Health - Medical - Pharmaceutical / Associations - Nonprofits
Specialization(s): Multicultural - Diversity / Public Service / Community Relations
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2007 Silver Anvil Award Winner – Multicultural Public Relations – Association / Government / Nonprofit Organizations

Asthma is the leading cause of school absenteeism, hospitalizations, and even death--nationwide. New York’s inner-city children have an asthma rate four times the national rate. With limited access to routine healthcare, access to specialty care--effective at reducing hospitalizations, emergency visits, and school absences--is a rarity for the underserved. To address this problem, Fleishman-Hillard created Project E.R.A.S.E., a breakthrough program that sends specialists into needy city schools providing poor children with the diagnosis, advice on treatment, and management of asthma—at no cost. E.R.A.S.E. has made dramatic improvements in the health and lives of its participants.