Solo Practitioner Survey Results: 2008


Publication Date: 11/2008

Source: SO21 Public Relations Industry Information and ResearchSO11 Research
Product Code: 2D-0011
Organization/Author/Firm: Jay Rayburn, APR, CPRC, Ph.D., Fellow PRSA, / Vincent Hazleton, APR, Ph.D., Fellow PRSA, / Kelly Jackson Davis, APR
Specialization(s): Firm Management
Member price:
FREE
Non-Member price:
FREE

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Summary

For solo practitioners, one of the best sources of information and knowledge are other independent practitioners. Every other year for the last eight years, Vincent Hazleton, APR, Ph.D., Fellow PRSA, from Radford University in Virginia, and Jay Rayburn, APR, Ph.D., Fellow PRSA, from Florida State University, have conducted a survey of business practice issues related to independent practitioners of public relations.

This independent practitioners survey covers topics such as:
o How They Charge (Hourly, By Project)
o What Are Their Rates (With comparisons from surveys dating back to 2001)
o How Many Require a Retainer
o What is the Minimum Required for the Retainer (With comparisons from surveys dating back to 2001)
o Billing for Overhead (For Cost of Expenses, Flat Percentage of Project, No Charge, etc.)
o Gross Billings for Fees (Yearly from 2002 to 2007)
o Gross Billings for Fees for "Virtual" Firms
o Gross Profit Before Taxes (Yearly from 2002 to 2007)
o Gross Profit Before Taxes for "Virtual" Firms (Yearly from 2002 to 2007)
o Business Model (Practice Type)
o How They Spend Their Time (In % of Total Time Spent)
o Where They Get Business
o How Many Clients Do They Have
o What Percentage of Clients are from Small Corporations, Large Corporations, Not-for-Profit Organizations, PR Firms Ad Agencies and Other Solos, Family Owned Businesses, Individuals, etc.
o Who at the Organization Hired Them
o Why Were They Hired