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Growth Expected in the Number of Entry-Level PR Jobs

August 11, 2014

In the wake of the recession, some companies have cut entry-level jobs that once gave young adults a foothold in the labor market, The Wall Street Journal reports. The remaining positions are rapidly evolving to include more sophisticated responsibilities.

Spoiled by the slack labor market, employers have raised their expectations in terms of education and experience for new hires. Increasingly, they assume that entry-level workers will think strategically and analytically, as opposed to "just following a checklist.”

According to data from the Bureau of Labor Statistics, the demand for bottom-rung professional positions will likely remain stagnant or even shrink in the coming decade.

However, new opportunities have emerged as a result of this transition — and it bodes well for those in public relations. For instance, the job board reports that there are more than 18,000 open positions for social-media managers, which is a job that didn't exist five years ago.

In addition, the number of entry-level jobs in public relations are expected to grow over the next decade as well, according to the Journal.

Early experience is crucial for low-level workers entering the workforce. Reduced training budgets mean that “companies want workers to arrive job-ready, with both soft and hard skills.” — Kyra Auffermann


Julia Elizabeth Orlosky, APR says:

I'm trying to share this on my class Facebook page and am unable to get the image and link to "read" on FB. It may be something in the way you named link. I think "search results/view..." has something to do with the issue. This is good stuff! I'd love to share it!

Sept. 8, 2014

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