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Golin Harris Rebrands In Ongoing Agency Transformation

June 12, 2014

GolinHarris continues its evolution. Starting today, they are Golin.

The name change comes three years after launching its g4 model, which transformed the agency structure from a hierarchy of generalists to communities of specialists to address the dramatic changes in the PR profession.

“Our g4 model has changed the way we think and work,” Fred Cook, CEO of Golin, said in a release announcing the change. “We’re not the same company we were three years ago. And we’re certainly not the same company we were 58 years ago. It’s time for our brand to reflect who we are and for our vision to represent who we want to be.”

Golin is also adopting a new rallying cry: “Go All In.”

“One of the main attributes of successful companies that stand the test of time is a willingness to adapt to change,” said Al Golin, the agency’s Founder and Chairman. “To stay relevant, we must embrace new technologies and push creative boundaries to help ourselves and our clients adapt and win in a constantly changing world."


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