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Facebook’s “WatchWith” Party Offers Incentives for Celebrities Who Post Public Content

January 31, 2014

Facebook is offering “(sort of) famous people” incentives to talk about the Super Bowl this weekend using a “#FBWatch” hash tag, according to an article by Peter Kafka on Re/code today.

This “WatchWith” party is part of a new Facebook initiative that encourages celebrities to post public content, similar to how many people already do on platforms like Twitter and Instagram.

According to the pitch letter, posts could include photos of their viewing party or a “congratulatory note to winning team/ specific players at end of game,” according to Re/code. Facebook promises to reward celebrities who participate with increased audience exposure and “amplified distribution” via free ads.

To understand how this will affect users, a Facebook PR rep explained: “You might see a post about the Broncos even if you’re not explicitly a Broncos fan, but if Facebook thinks you’re a Broncos fan, based on signals it picks up.”

That’s a new experiment for Facebook, and one worth watching,” Kafka writes. — Kyra Auffermann



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