This Just In...

Next year’s big trends in social media

December 5, 2012

Improved technologies, new ad models and more users around the world are among the big social media trends that Ryan Holmes foresees in 2013. Writing for, Holmes, CEO of Hootsuite, a service for managing multiple social media accounts, says that as the use of mobile social media continues to soar, finding ways to squeeze ads onto tiny screens will be more critical than ever.

On social networks, traditional banner and interruption ads will be replaced by promoted tweets and sponsored stories — which, apart from small disclaimers, read like user-generated content. Some people resent the intrusion into their home streams, but these so-called “native” ads let brands reach clients on their own turf and on their own terms, Holmes says.

Brands and businesses will need to keep pace with an expanding array of social networks in North America and abroad. At the same time, social media tools will move beyond the marketing department and increasingly be used to improve office productivity, Holmes predicts. For companies a continuing challenge will involve how to profit from the unprecedented volumes of information about clients and buying trends that social media have provided. Expect to see more university courses on social media, and even social media MBA programs. — Greg Beaubien


No comments have been submitted yet.

Post a Comment

Editor’s Note: Please limit your comments to the specific post. We reserve the right to omit any response that is not related to the article or that may be considered objectionable.


To help us ensure that you are a real human, please type the total number of circles that appear in the following images in the box below.

(image of seven circles) + (image of six circles) + (image of eight circles) =