Counselors Academy
Improve your firm’s operations, business development and profitability by connecting with senior-level public relations counselors, from executives of the leading multinational agencies to independent practitioners. Our purpose is to enable collaborative peer relationships in which meaningful business counsel, operational best practices and industry trends can be shared and gained.
Featured
- 2017 Counselors Academy Spring Conference “Sleepless in Seattle: 60 Hours of Collaboration and Insight to Wake Up Your Agency”
May 7-9, 2017 - Growing Your PR Agency - Counselors Academy Spring Conference Video
- Recent Event
2016 Counselors Academy Conference
Presentations Now Available - Martin Waxman Discusses New Chair Appointment to PRSA’s Counselors Academy
- CAPRSA News Release:
"Garrity to lead 2017 executive committee of agency owners and independent practitioners" - Join the conversation at #caprsa.
- Video Playlist
Network
- Online Discussion Forums
Ask your peers for advice and share the latest news. - Free Listing
Join CA and feature your agency in the enhanced public Find-a-Firm Directory. - Section Members-Only Directory
Connect with a peer from your community. - We're Here to Connect
Meet your Counselors Academy Section Leadership.- Interested in learning more? Email Section Chair Tom Garrity.
Programming
- Recent Section Webinar: Playback now available
Creating an Inclusive Workspace - Section Webinar:
Prove Your Value: Use Measurement and Evaluation to Take Client Satisfaction to the Next Level - Section Webinar
Proposed New Federal Overtime Regulations - Section Webinar
"Easing the Pain of Employee Turnover" - Section Webinar
"How Do Your Billing Rates Stack Up" - Section Webinar
"Exceptations of Excellence: Setting the Tone for Your Employees' Success"
- Section Webinar
"Innovation at Work: Killer PR Case Studies From Agency Leaders"
- Section Webinar
"Stop Working for Nothing: Getting a Grip on Client Over-Service"
Intelligence
- CAPRSA PRSAICon Programming Stream
- The Counselors Academy's Guide to Selecting a Public Relations Firm or Consultant.
- Past Conference Presentations
2015 Spring Conference Presentations
2014 Spring Conference Presentations
2013 Spring Conference Presentations
- Browse Our Archive
Check out Counsel monographs for insights on a wide range of agency management topics.
- Counselors Academy Newsletter: "From the Desk: Summer 2016" is now available.
- Want more? Check out our archive of Counselors Academy newsletters.
- Blog Post
"PR Experts (Counselors Academy members) on Changing Times " by Dana Phelps Hughens.
- New Training Tool
PRSA-NY Google+ Hangout Replay
"Why You Need to Add Google+ Hangouts to Your Digital Communications Strategy"
Featuring The New York Times' Social Media Editor Sona Patel and other leading communicators.