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2012 Travel and Tourism Conference Presentations

Strengthening the 'R' in PR: Building Relationships to Connect People, Places and Press

June 3-6, 2012 | Columbus, Ohio

Presentations from this conference are available to Travel and Tourism Section members. Sign into MyPRSA to download these hand-outs and slides.

Crisis Case Study: Using Social Media for Reputation Management in Real Time [Presentation]
Kate Oliphint, Jack Hanna’s Into the Wild
Patty Peters, vice president of community relations, Columbus Zoo and Aquarium

Clearing the Blurriness: Public Relations Maximizing Marketing Efforts [Superbowl advertisement]
Lindsey Brown, director of marketing and public relations, Greater Houston Convention and Visitors Bureau
Elizabeth Dolinski, president, Luminosity Marketing
Mark C. Romig, APR, president and CEO, New Orleans Tourism Marketing Corporation

Barcelona Principles: The New Standard of Public Relations Measurement [Presentation]
Speaker: Johna Burke, vice president, BurellesLuce

Monitoring Your Online Reputation [Presentation]
Darnell Holloway, manager of local business outreach, Yelp
Michele Whol, vice president of marketing and client services, Revinate
Holly Zoba, senior vice president of hospitality sales, Signature Worldwide

Non-Traditional Travel Publications [Presentation]
Speakers Erin McDonnell, travel director, Food Network Magazine
William Robert Newcott, editor, AARP The Magazine