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2010 PRSA Travel & Tourism Conference

Elevate, Integrate, Innovate: Reach Your Peak in Travel & Tourism Communications

May 25-28, 2010 | Aspen, Colo.

Presentations from this conference are available to Travel and Tourism Section members. Sign into MyPRSA to download these hand-outs and slides.

Social Media Toolbox: Tips, Tricks and Applications to Save Time and Excel [presentation]

  • Angela Berardino, account director, Turner Public Relations, Inc. [video clip]
  • Johna Burke, vice president, BurrellesLuce

Best Practices for Using PR to Turn Sales

Inside the Mind of a Reporter

  • Mark Bernheimer, principal, Mediaworks Resource Group [presentation]

Personal Brands: Opportunities and Threats

  • Ed Schipul, CEO, Schipul – The Web Marketing Company [presentation]

Making Smart Moves: Building Your PR Career

PR Mashup: Blending New Media With the Old [presentation]

  • Mike McDougall, APR, vice president, corporate communications and public affairs, Bausch & Lomb [video clip]
  • Catherine Dunkin, APR, president and CEO, Standing Partnership [video clip]
  • Thomas J. Hoehn, director, interactive marketing and convergence media, Kodak [video interview]

How Viral Videos Take Flight: So You're on YouTube®…Now What?

Optimized PR: Integrating Search and Social Media into PR Programs to Increase Engagement and Drive Results

  • Sarah Skerik, vice president, social media — PR Newswire [presentation]

Thinking Globally: Perspective on International Travel and Hospitality

It’s a Freelancer’s Market : How to Pitch to Achieve Top Placements

  • Everett Potter, travel writer and blogger,
  • Elaine Glusac, freelance writer,
  • Margie Goldsmith, freelance writer, [presentation]

Broadcasting Your Business: Brand Storytelling With Broadcast Media

  • Lori Ansaldi, executive producer, Travel Channel
  • Scott Mayerowitz, travel producer, ABC News [video clip]
  • Muffy Steinhoff, supervising producer, High Noon Entertainment [video clip]

Reaching Key Influencers Where They Live - Online

  • Johnny Jet, blogger, (presentation]
  • Rich Beattie, online executive editor,
  • Chris Faust, blogger, writer, [presentation]
  • Kara Williams, freelance writer/editor, [presentation and video clip]

What Travel & Tourism PR People Still Don't Get About Social Media [presentation]

  • Sree Sreenivasan, digital media professor and dean of student affairs, Columbia Journalism School; contributing editor, [video clip]

*Videos courtesy of Johna Burke. For additional videos, click here.