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Archive: Travel & Tourism Section Hosted International Conference Presentations

Seminar hand-outs may only be available to Travel and Tourism Section members; sign into MyPRSA to download these materials.

PRSA 2012 International Conference: Travel & Tourism Section Hosted Session

Another Day, Another Crisis: How Will You Handle It?
Dozens of wild animals deliberately released in a populated area, the worst tornado ever to hit the U.S., the passage and possible repeal of California’s Proposition 8; crises of all kinds are endemic to public relations, especially in the travel and tourism arena. Learn the keys to success in crisis communications from the experts who handled major crises in the news in 2011.

  • Discover the four most important crisis communications lessons learned, including essential social media tips.
  • Discuss the consistent best practices that are applicable to almost all crises.
  • Prepare, and get ready for, your next crisis.

Session Materials: Another Day, Another Crisis

Moderator: Peggy R. Bendel, president, Bendel Communications International.
Bendel is a globally recognized expert in travel marketing, crisis communications and media training, and author of “It’s a Crisis! Now what?”

Presenters: Sam Singer, president, Singer Associates and David Perry, principal, David Perry & Associates.
Singer has more than 20 years of experience working with corporations, government agencies, nonprofits and trade associations in developing their public affairs, public relations and communications strategies. Perry’s specialities include community and government affairs, social media, public/media relations and crisis communications.