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Society for Information Management (SIM) Gives PRSA Tech Section Early Insights on IT Trends Study

Receive the executive summary of the 35th Annual Society of Information Management (SIM) IT Trends Study, a recognized industry benchmark for senior IT management spanning IT spending patterns, how CIOs spend their time and to whom they report, IT workforce trends, priorities and other important aspects of IT management.

The SIM IT Trends Survey is the largest survey of its kind in the IT space:

  • This year’s 717 participants were from companies whose combined revenues approximate 25 percent of the United States GDP.
  • Respondents came from a broad cross-section of the economy, and their companies, on average, generate more than $4 billion in revenues and employ more than 8,000 workers.
  • The majority of respondents come from financial services, health care and manufacturing, but education and government sectors are also strongly represented.

During this brown bag discussion, attendees will:

  • Get answers to your questions on IT trends during a live Q&A with the lead researcher.
  • Gain access to SIM research and experts to support your PR efforts. (See, for example, the 34th Anniversary Study, released in Nov. 2014, now on Slideshare.)

Please note that you must be an active member of the Technology Section to register for this brown bag discussion. PRSA members, join the Technology Section today.

Leon Kappelman, Ph.D., lead researcher, Society for Information Management IT Trends Study

The lead researcher on the Society for Information Management (SIM) IT Trends Study, Kappelman also founded and serves as chair of the SIM Enterprise Architecture Working Group. He is director emeritus of the Information Systems Research Center and a professor of information systems in the Information Technology & Decision Sciences Department of the College of Business at the University of North Texas, where he is also a fellow of the Texas Center for Digital Knowledge.

An accomplished author and speaker, Kappelman has testified on high-tech issues several times before the U.S. Congress, spoken at a United Nations IT conference and participated in White House industry round tables. His work has been reported in The Wall Street Journal, The New York Times, Businessweek, Newsweek, The Dallas Morning News, The Washington Post, Vanity Fair, L.A. Times, and scores of other newspapers and magazines; he has appeared on CNN, CNBC, PBS, ABC’s “World News Tonight,” as well as numerous local and regional television and radio stations.

Mary Conley Eggert, president, Tech Image

Photo of Mary Conley Eggert Mary is a self-proclaimed geek, who's passionate about seeing great technology get to market. As the President of Tech Image, she gets to visit with tech PR and marketing leaders who are seeking to launch new products, penetrate new markets or augment their internal capabilities.

Whether clients want to distinguish themselves through messaging, grow awareness and credibility with the influencers, or reinforce long-term value with compelling content, she has found that research, such as the SIM IT Trends Study, provides essential evidence to engage the media and move clients forward.