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5 Steps to Maintain Strong Relationships with the Analysts

Industry analysts ply their trade on having access to the latest information  on vendors and clients they research and key industry trends. The opinions they form and articulate in research, news articles or blog posts also drive a lot of business. It pays dividends for an organization to keep a respectful line of communication open with analysts even if a company is not engaged in a paid business relationship with the analyst’s firm.

You will learn:

  • The benefits of a paid vs. unpaid analyst relationship;
  • How to identify and tier the most appropriate analysts to support your company goals;
  • 5 steps to maintain strong relationships with the analysts; and
  • How to brief analysts properly about new company product announcements and solutions


Stephen Loudermilk, director, media and industry analyst relations , LexisNexis

Loudermilk is responsible for developing corporate reputation and CSR programs, as well as communications strategies for LexisNexis Risk Solutions. Previously, he was vice chairman at MIT Enterprise Forum of Atlanta. Loudermilk is currently Immediate Past Chair of PRSA Technology Section. 

Lead Presenter:

Richard Stiennon, chief research analyst, IT-Harvest

In addition to being the most followed IT security analyst on Twitter, Richard Stiennon is the author of UP and to the RIGHT: Strategy and Tactics of Analyst Influence (IT-Harvest Press, July 2012) and the Surviving Cyberwar (Rowman&Littlefield, 2010).

He founded industry analyst firm, IT-Harvest after serving as Chief Marketing Officer for Fortinet, Inc. the leading network security infrastructure vendor. Before that he was VP Threat Research at Webroot Software and VP Research at Gartner Inc. He is a holder of Gartner’s Thought Leadership award and was named “One of the 50 most powerful people in Networking” by NetworkWorld Magazine